Concepedia

Ernest B. Uhr

EB

2

Publications

27

Citations

2

H-Index

1974

Active since

Affiliations

East Carolina University(Current)

Ernest B. Uhr is an author at East Carolina University specializing in digital marketing, marketing strategy, and consumer research.

Top concepts

Publications per year

1974–1996

2

Publications

2

Marketing in Action: A Decision Game

Ernest B. Uhr, Ralph L. Day, Thomas E. Ness · Journal of Marketing · 1974 · 17 citations

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Psychological Influences on Adaptive Selling Techniques in the Real Estate Sales Force

Roger P. McIntyre, Edward Wheatley, Ernest B. Uhr · Journal of Professional Services Marketing · 1996 · 10 citations

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