Concepedia

Tsai‐Lien Yeh

TY

Statistics

Publications

14

Citations

684

H-Index

12

Active since

1998

Affiliations

Ming Chuan University(Current)

National Taipei University

National Taipei University of Business

Tsai‐Lien Yeh is an author at Ming Chuan University specializing in business, management, and consumer research.

Top concepts

BusinessManagementMarketingConsumer ResearchCustomer SatisfactionInteractive MarketingFinanceAccountingBrand ManagementSocial Influence

Publications per year

1998–2022

14

Publications

14

A comparative study of energy utilization efficiency between Taiwan and China

Tsai‐Lien Yeh, Tser‐Yieth Chen, Pei-ying Lai · Energy Policy · 2010 · 162 citations

Energy Consumption, Energy Utilization Efficiency, Engineering +8

The impact of Internet celebrity characteristics on followers' impulse purchase behavior: the mediation of attachment and parasocial interaction

Tser‐Yieth Chen, Tsai‐Lien Yeh, Fang Yu Lee · Journal of Research in Interactive Marketing · 2021 · 115 citations

Customer Satisfaction, Social Psychology, Consumer Research +22

A study of efficiency evaluation in Taiwan’s banks

Tser‐Yieth Chen, Tsai‐Lien Yeh · International Journal of Service Industry Management · 1998 · 108 citations

Off-balance sheet activities and cost inefficiency in Taiwan's Banks

Pang‐Tien Lieu, Tsai‐Lien Yeh, Yung‐ho Chiu · Service Industries Journal · 2005 · 55 citations

Taiwanese Commercial Banks, Economics, Monetary Policy +15

Investigating the funding success factors affecting reward-based crowdfunding projects

Tsai‐Lien Yeh, Tser‐Yieth Chen, Cheng-Chun Lee · Innovation · 2019 · 45 citations

Project Management, Consumer Research, Social Influence +23

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