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Fang Yu Lee

FY

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Publications

1

Citations

115

H-Index

1

Active since

2021

Affiliations

National Taipei University(Current)

Fang Yu Lee is an author at National Taipei University specializing in consumer behavior, interactive marketing, and consumer research.

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Publications per year

2021–2021

1

Publications

1

The impact of Internet celebrity characteristics on followers' impulse purchase behavior: the mediation of attachment and parasocial interaction

Tser‐Yieth Chen, Tsai‐Lien Yeh, Fang Yu Lee · Journal of Research in Interactive Marketing · 2021 · 115 citations

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