Mei Kei Leong

Towards a unified model of consumers’ intentions to use drone food delivery services

Mei Kei Leong, Kian Yeik Koay · International Journal of Hospitality Management · 2023 · 40 citations

Food Marketing, Consumer Uncertainty, Consumer Decision Making +12

Integrating technology acceptance model and value-based adoption model to determine consumers’ perception of value and intention to adopt AR in online shopping

Zi Juan Lai, Mei Kei Leong, Kim Leng Khoo et al. · Asia Pacific Journal of Marketing and Logistics · 2024 · 25 citations

Customer Satisfaction, Engineering, Digital Marketing +20

Understanding consumers' intentions to use drone food delivery services: a perspective of the theory of consumption values

Kian Yeik Koay, Mei Kei Leong · Asia-Pacific Journal of Business Administration · 2023 · 17 citations

Customer Satisfaction, Public Policy, Consumption Values +14

The Adoption of Technology Acceptance Model (TAM) and Trust in Influencing Online Purchase Intention During the Covid-19 Pandemic: Empirical Evidence from Malaysia

Mei Kei Leong, Kamelia Chaichi · International Journal of Academic Research in Business and Social Sciences · 2021 · 12 citations · Full text

Customer Satisfaction, Digital Marketing, Consumer Research +20

Enhancing consumer online engagement through consumer involvement: A case of airline and hospitality services in Malaysia

Mei Kei Leong, Syuhaily Osman, Laily Paim et al. · Management Science Letters · 2019 · 11 citations · Full text