Concepedia

Kamelia Chaichi

KC

4

Publications

83

Citations

4

H-Index

2015

Active since

Affiliations

Sunway University(Current)

Kamelia Chaichi is an author at Sunway University specializing in interactive marketing, purchase intention, and digital marketing.

Top concepts

Publications per year

2015–2021

4

Publications

4

Investigating causes and consequences of purchase intention of luxury fashion

Suha Fouad Salem, Kamelia Chaichi · Management Science Letters · 2018 · 39 citations · Full text

BRAND LOVE IMPACT ON THE SOCIAL MEDIA AND STAGES OF BRAND LOYALTY

Suha Fouad Salem, Arun Kumar Tarofder, Adiza Alhassan Musah et al. · Polish Journal of Management Studies · 2019 · 20 citations · Full text

Factors Influencing Consumer Behavior Towards Online Shopping in Saudi Arabia

Hani A. Jawa, Kamelia Chaichi · International Journal of Multicultural and Multireligious Understanding · 2015 · 12 citations · Full text

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The Adoption of Technology Acceptance Model (TAM) and Trust in Influencing Online Purchase Intention During the Covid-19 Pandemic: Empirical Evidence from Malaysia

Mei Kei Leong, Kamelia Chaichi · International Journal of Academic Research in Business and Social Sciences · 2021 · 12 citations · Full text

, , +20

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