Concepedia

Suha Fouad Salem

SF

14

Publications

559

Citations

14

H-Index

2015

Active since

Affiliations

Management and Science University(Current)

Helwan University

University of East London

Suha Fouad Salem is an author at Management and Science University specializing in management, marketing, and consumer research.

Top concepts

ManagementMarketingConsumer ResearchConsumer BehaviorFashionBusinessCustomer SatisfactionBrand StrategyBrand ManagementDigital Marketing

Publications per year

2015–2023

14

Publications

14

Personality traits and social media as drivers of word-of-mouth towards sustainable fashion

Suha Fouad Salem, Alshaimaa Bahgat Alanadoly · Journal of Fashion Marketing and Management · 2020 · 89 citations

Consumer Research, Social Influence, Communication +16

Effects of Social Media Marketing and Selected Marketing Constructs on Stages of Brand Loyalty

Suha Fouad Salem · Global Business Review · 2019 · 76 citations

Customer Satisfaction, Sm Marketing, Digital Marketing +20

SELF-IDENTITY AND SOCIAL IDENTITY AS DRIVERS OF CONSUMERS’ PURCHASE INTENTION TOWARDS LUXURY FASHION GOODS AND WILLINGNESS TO PAY PREMIUM PRICE

Suha Fouad Salem, Sharif Omar Salem · Asian Academy of Management Journal · 2018 · 61 citations · Full text

Consumer Study, Consumer Research, Brand Strategy +21

Fashion involvement, opinion-seeking and product variety as stimulators for fashion e-commerce: an investigated model based on S-O-R model

Alshaimaa Bahgat Alanadoly, Suha Fouad Salem · Asia Pacific Journal of Marketing and Logistics · 2021 · 47 citations

Customer Satisfaction, Digital Marketing, Consumer Study +25

Investigating causes and consequences of purchase intention of luxury fashion

Suha Fouad Salem, Kamelia Chaichi · Management Science Letters · 2018 · 39 citations · Full text

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