Alshaimaa Bahgat Alanadoly

Personality traits and social media as drivers of word-of-mouth towards sustainable fashion

Suha Fouad Salem, Alshaimaa Bahgat Alanadoly · Journal of Fashion Marketing and Management · 2020 · 89 citations

Consumer Research, Social Influence, Communication +16

Fashion involvement, opinion-seeking and product variety as stimulators for fashion e-commerce: an investigated model based on S-O-R model

Alshaimaa Bahgat Alanadoly, Suha Fouad Salem · Asia Pacific Journal of Marketing and Logistics · 2021 · 47 citations

Customer Satisfaction, Digital Marketing, Consumer Study +25

What drives Malaysian online fashion shopping? The mediating role of perceived value

Suha Fouad Salem, Alshaimaa Bahgat Alanadoly · Journal of Global Fashion Marketing · 2021 · 30 citations

Customer Satisfaction, Digital Marketing, Consumer Research +20

Immersive gaming in the fashion arena: an investigation of brand coolness and its mediating role on brand equity

Suha Fouad Salem, Alshaimaa Bahgat Alanadoly, Mohammed Ali Bait Ali Sulaiman · Journal of Research in Interactive Marketing · 2023 · 27 citations · Full text

Digital Marketing, Consumer Research, Brand Strategy +25

Driving customer engagement and citizenship behaviour in omnichannel retailing: evidence from the fashion sector

Suha Fouad Salem, Alshaimaa Bahgat Alanadoly · Spanish Journal of Marketing - ESIC · 2023 · 26 citations · Full text

Customer Experience, Customer Satisfaction, Digital Marketing +23