Concepedia

Zi Juan Lai

ZJ

1

Publications

25

Citations

1

H-Index

2024

Active since

Affiliations

Monash University Malaysia(Current)

Zi Juan Lai is an author at Monash University Malaysia specializing in interactive marketing, consumer engagement, and augmented reality.

Top concepts

MarketingManagementTechnologyEngineeringCommunicationUser ExperienceAugmented RealityConsumer BehaviorConsumer ResearchDigital Marketing

Publications per year

2024–2024

1

Publications

1

Integrating technology acceptance model and value-based adoption model to determine consumers’ perception of value and intention to adopt AR in online shopping

Zi Juan Lai, Mei Kei Leong, Kim Leng Khoo et al. · Asia Pacific Journal of Marketing and Logistics · 2024 · 25 citations

Customer Satisfaction, Engineering, Digital Marketing +20

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