Concepedia

Jenny Weichen

JW

Statistics

Publications

2

Citations

95

H-Index

2

Active since

2016

Affiliations

University of Greenwich(Current)

Jenny Weichen is an author at University of Greenwich specializing in marketing, brand consumer relationships, and internet culture.

ORCID

Publications per year

2016–2022

2

Publications

2

A window to the ideal self: A study of UK Twitter and Chinese Sina Weibo selfie-takers and the implications for marketers

Jenny Weichen, Yusheng Yang, Jonathan A.J. Wilson · Journal of Business Research · 2016 · 49 citations

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Factors influencing parasocial relationship in the virtual reality shopping environment: the moderating role of celebrity endorser dynamism

Chunlin Yuan, Shuman Wang, Yue Liu et al. · Asia Pacific Journal of Marketing and Logistics · 2022 · 46 citations

, , +17

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