Concepedia

Yue Liu

YL

Statistics

Publications

2

Citations

62

H-Index

2

Active since

2022

Affiliations

Henan University(Current)

Yue Liu is an author at Henan University specializing in marketing, marketing management, and consumer behavior.

ORCID

Publications per year

2022–2024

2

Publications

2

Factors influencing parasocial relationship in the virtual reality shopping environment: the moderating role of celebrity endorser dynamism

Chunlin Yuan, Shuman Wang, Yue Liu et al. · Asia Pacific Journal of Marketing and Logistics · 2022 · 46 citations

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The impact of blockchain food traceability system on consumers' affective brand commitment and premium price motivation

Shuman Wang, Chunlin Yuan, Yue Liu et al. · Asia Pacific Journal of Marketing and Logistics · 2024 · 16 citations

, , +17

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