Huifeng Bai - Concepedia

Author

Huifeng Bai

Also Known As

Haichao Bai, Haifeng Bai, Huifeng Bai

Publications

112

Citations

H-Index

Concepts

All Affiliations

Huifeng Bai is an author at Glasgow Caledonian University specializing in fashion, global strategy, and business.

#	Concept	H-Index	Publications	Citations
1	Business	3	3	57
2	Management	3	3	57
3	Marketing	3	3	57
4	International Business	2	2	33
5	Economics	1	1	12

Huifeng Bai

Publications

Citations

H-Index

Page 1

	Year	Citations
Luxury fashion retailers' localised marketing strategies in practice – evidence from China Huifeng Bai, Julie McColl, Christopher M. Moore International Marketing Review International MarketingBrand StrategyPractice – EvidenceLuxury Fashion RetailersHospitality Marketing	2021	24
Luxury retailers’ entry and expansion strategies in China Huifeng Bai, Julie McColl, Christopher M. Moore International Journal of Retail & Distribution Management International MarketingLuxury RetailersBrand StrategyLuxury Fashion RetailersInternational Business Strategy	2017	21
Motives behind retailers’ post-entry expansion - Evidence from the Chinese luxury fashion market Huifeng Bai, Julie McColl, Christopher M. Moore Journal of Retailing and Consumer Services Barrier To EntryEconomicsBuying BehaviorInternational BusinessPost-entry Expansion	2020	12
Hong Kong, a gateway for mainland China? Examining the impact of luxury fashion retailers’ ownership structures on expansion strategies Huifeng Bai, Julie McColl, Christopher M. Moore International Journal of Retail & Distribution Management	2018	11
Parenting advantages of emerging market multinationals (EMNCs) in luxury fashion retailing Huifeng Bai, Weijing He, Jin Shi, International Journal of Retail & Distribution Management	2021	10

Page 1