Chen‐Su Fu

The effects of product scarcity and consumers' need for uniqueness on purchase intention

Wann‐Yih Wu, Hsiao‐Yun Lu, Ying‐Yin Wu et al. · International Journal of Consumer Studies · 2011 · 217 citations

Consumer Uncertainty, Consumer Study, Consumer Research +17

How can online store layout design and atmosphere influence consumer shopping intention on a website?

Wann‐Yih Wu, Chen‐Su Fu, Hongchun Wang · International Journal of Retail & Distribution Management · 2013 · 201 citations

Customer Satisfaction, Digital Marketing, Consumer Research +20

The Relationships among Internal Marketing, Job Satisfaction, Relationship Marketing, Customer Orientation, and Organizational Performance: An Empirical Study of TFT‐LCD Companies in Taiwan

Wann‐Yih Wu, Chia‐Chun Tsai, Chen‐Su Fu · Human Factors and Ergonomics in Manufacturing & Service Industries · 2012 · 61 citations

Customer Satisfaction, Digital Marketing, Brand Strategy +17

The Role of Endorsers, Framing, and Rewards on the Effectiveness of Dietary Supplement Advertisements

Wann‐Yih Wu, Cho Thwe Linn, Chen‐Su Fu et al. · Journal of Health Communication · 2011 · 43 citations

The influence of an online auction’s product price and e‐retailer reputation on consumers’ perception, attitude, and behavioral intention

Wann‐Yih Wu, Po‐Ching Huang, Chen‐Su Fu · Scandinavian Journal of Psychology · 2011 · 36 citations

Behavioral Intention, Consumer Uncertainty, Digital Marketing +19