Concepedia
Statistics
Publications
5
Citations
204
H-Index
Active since
2017
Affiliations
University of Da Nang(Current)
RMIT University
Foshan University
Ngoc Tuan Chau is an author at University of Da Nang specializing in business, marketing, and digital marketing.
Top concepts
BusinessMarketingManagementBusiness StrategyDigital MarketingCustomer SatisfactionMobile MarketingConsumer ResearchMarketing StrategyStrategic Management
Publications per year
2017–2023
Critical determinants for mobile commerce adoption in Vietnamese small and medium-sized enterprises
Ngoc Tuan Chau, Hepu Deng, Richard Tay · Journal of Marketing Management · 2020 · 75 citations
Critical Determinants for Mobile Commerce Adoption in Vietnamese SMEs: A Conceptual Framework
Ngoc Tuan Chau, Hepu Deng · Procedia Computer Science · 2018 · 46 citations · Full text
Customer Satisfaction, Mobile Marketing, Mobile Commerce +14
How VR Technological Features Prompt Tourists’ Visiting Intention: An Integrated Approach
Thi Bich Thuy Nguyen, Thi Bich Ngoc Le, Ngoc Tuan Chau · Sustainability · 2023 · 39 citations · Full text
Tourism Performance, Tourism Supply, Digital Marketing +21
Research framework for the impact of total quality management on competitive advantage
Van Cang Nguyen, Ngoc Tuan Chau · Review of International Business and Strategy · 2017 · 24 citations
Total Quality Management, Customer Satisfaction, Innovation Evaluation +24
A Perception-Based Model for Mobile Commerce Adoption in Vietnamese Small and Medium-Sized Enterprises
Ngoc Tuan Chau, Hepu Deng, Richard Tay · Journal of Global Information Management · 2020 · 20 citations · Full text
Customer Satisfaction, Digital Marketing, Mobile Commerce Adoption +19
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