Concepedia

Author

B. G. K. Murthy

Nanyang Technological University

Also Known As

B. G. K. Murthy, Bvsan Murthy

2

Publications

1.8K

Citations

1

H-Index

7

Concepts

All Affiliations

Nanyang Technological University
BG

About

B. G. K. Murthy is an author at Nanyang Technological University specializing in marketing strategy, customer satisfaction, and service quality.

Top Concepts

#ConceptH-IndexPublicationsCitations

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Business

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Management

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Marketing

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Marketing Strategy

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Service Quality

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B. G. K. Murthy

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1

Publications

1.8K

Citations

1

H-Index

YearCitations

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