Concepedia

Elizabeth K. LaFleur

EK

5

Publications

157

Citations

5

H-Index

1995

Active since

Affiliations

University of Southern Mississippi(Current)

Nicholls State University

Mississippi College

Elizabeth K. LaFleur is an author at University of Southern Mississippi specializing in marketing, management, and business.

Top concepts

MarketingManagementBusinessPersuasionAdvertisingAdvertising EthicsMarketing CommunicationBehavioral Decision MakingEducationE-business

Publications per year

1995–2016

5

Publications

5

Online Privacy Policies: An Assessment of the Fortune E-50

Randy Ryker, Elizabeth K. LaFleur, Bruce L. McManis et al. · Journal of Computer Information Systems · 2002 · 65 citations

Engineering, Digital Marketing, Information Security +18

Assurance of Learning for Principles of Marketing Students

Elizabeth K. LaFleur, Laurie A. Babin, Tará Burnthorne Lopez · Journal of Marketing Education · 2009 · 30 citations

Student Assessment, Marketing Course, Marketing Students +9

Toward the development of hedonic-utilitarian measures of retail service

Gregory T. Bradley, Elizabeth K. LaFleur · Journal of Retailing and Consumer Services · 2016 · 30 citations

Customer Satisfaction, Consumer Choice, Service Research +8

An Exploration of Rule Configuration Effects on the Ethical Decision Processes of Advertising Professionals

Elizabeth K. LaFleur, R. Eric Reidenbach, Donald P. Robin et al. · Journal of the Academy of Marketing Science · 1995 · 20 citations

Advertising Ethics, Advertising, Behavioral Decision Making +12

An exploration of rule configuration effects on the ethical decision processes of advertising professionals

Elizabeth K. LaFleur, R. Eric Reidenbach, Donald P. Robin et al. · Journal of the Academy of Marketing Science · 1996 · 12 citations

Advertising Ethics, Advertising, Behavioral Decision Making +12

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