Concepedia
Statistics
Publications
1
Citations
12
H-Index
Active since
2013
Maryam Tonekaboni is an author specializing in customer satisfaction, marketing strategy, and brand equity.
Top concepts
BusinessMarketingManagementBrand EquityBrand AwarenessDecision-makingService QualityConsumer BehaviorConsumer ResearchMarketing Strategy
Publications per year
2013–2013
Investigating the Impact of Store Brand Price-Image and Retailer Equity Dimensions on ETKA Chain Store Customer's Purchase Intention
Mohammad Aghaei, Amin Asadollahi, Maryam Tonekaboni et al. · 2013 · 12 citations
Marketing, Customer Satisfaction, Buying Behavior +15
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