Concepedia

Ronald B. Larson

RB

Statistics

Publications

14

Citations

853

H-Index

12

Active since

1996

Affiliations

University of Minnesota(Current)

Western Michigan University

Ronald B. Larson is an author at University of Minnesota specializing in marketing, business, and food marketing economics.

Publications per year

1996–2019

14

Publications

14

Controlling social desirability bias

Ronald B. Larson · International Journal of Market Research · 2018 · 619 citations

Public Health, Marketing, Marketing Management +11

Examining consumer attitudes toward genetically modified and organic foods

Ronald B. Larson · British Food Journal · 2018 · 39 citations

Agriculture, Biotechnology, Food Science +16

Supermarket self-checkout usage in the United States

Ronald B. Larson · Services Marketing Quarterly · 2019 · 25 citations

Business, Marketing, Retail Management +16

Psychological Pricing Principles for Organizations with Market Power

Ronald B. Larson · THE JOURNAL OF APPLIED BUSINESS AND ECONOMICS · 2014 · 23 citations

Business, Economics, Psychology +12

Enhancing the recall of presented material

Ronald B. Larson · Computers & Education · 2009 · 21 citations

Social Sciences, Educational Assessment, Psychology +9

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