Concepedia

Joachim Büschken

JB

Statistics

Publications

6

Citations

551

H-Index

6

Active since

1996

Affiliations

Catholic University of Eichstätt-Ingolstadt(Current)

Joachim Büschken is an author at Catholic University of Eichstätt-Ingolstadt specializing in marketing, business, and customer satisfaction.

Publications per year

1996–2016

6

Publications

6

Sentence-Based Text Analysis for Customer Reviews

Joachim Büschken, Greg M. Allenby · Marketing Science · 2016 · 357 citations

Computing, Data Science, Marketing +13

Determinants of Brand Advertising Efficiency: Evidence from the German Car Market

Joachim Büschken · Journal of Advertising · 2007 · 66 citations

Business, Business Economics, Economics +16

The Paradox of Unsatisfying but Stable Relationships—A Look at German Car Suppliers

Klaus Backhaus, Joachim Büschken · Journal of Business Research · 1999 · 55 citations

Management, Strategic Management, Supply Chain Management +11

The Dimensionality of Customer Satisfaction Survey Responses and Implications for Driver Analysis

Joachim Büschken, Thomas Otter, Greg M. Allenby · Marketing Science · 2013 · 31 citations

Social Sciences, Marketing, Psychology +17

What Do We Know About Business-To-Business Interactions? - A Synopsis Of Empirical Research On Buyer-Seller Interactions

Kristin Backhaus, Joachim Büschken · 1996 · 25 citations

Business, Marketing, Business-to-business Marketing +12

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