Tsz Ching Chow

Statistics

Publications

Citations

H-Index

Active since

2022

Affiliations

Macau University of Science and Technology(Current)

Tsz Ching Chow is an author at Macau University of Science and Technology specializing in brand management, influencer marketing, and consumer research.

Top concepts

ArtsTrustMarketingManagementPersuasionSocial MediaCommunicationMedia MarketingBrand ManagementSocial Influence

Publications per year

2022–2022

Publications

Bridging the Trust Gap in Influencer Marketing: Ways to Sustain Consumers’ Trust and Assuage Their Distrust in the Social Media Influencer Landscape

Chung‐Wha Ki, Tsz Ching Chow, Chunsheng Li · International Journal of Human-Computer Interaction · 2022 · 62 citations

Consumers ’ Trust, Consumer Research, Consumer Attitude +25

1–1 of 1