Concepedia

Philipp K. Wegerer

PK

Statistics

Publications

2

Citations

49

H-Index

2

Active since

2017

Affiliations

Management Center Innsbruck(Current)

Philipp K. Wegerer is an author at Management Center Innsbruck specializing in brand positioning, brand equity, and brand development.

Top concepts

Publications per year

2017–2020

2

Publications

2

Brand-driven retail format innovation: a conceptual framework

Guenther Botschen, Philipp K. Wegerer · International Journal of Retail & Distribution Management · 2017 · 36 citations

, , +17

It’s time to act! Understanding online resistance against tourism development projects

Philipp K. Wegerer, Monica Nadegger · Journal of Sustainable Tourism · 2020 · 13 citations

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