Concepedia
Statistics
Publications
3
Citations
239
H-Index
Active since
1991
Affiliations
Universität Innsbruck(Current)
Management Center Innsbruck
Guenther Botschen is an author at Universität Innsbruck specializing in management, marketing, and brand strategy.
Top concepts
MarketingManagementBrandingBusinessBrand StrategyBrand AwarenessBrand ManagementBrand DevelopmentTradeCulture
Publications per year
1991–2017
Cross-National Comparison of Export Promotion Services: The Views of Canadian and Austrian Companies
F. H. Rolf Seringhaus, Guenther Botschen · Journal of International Business Studies · 1991 · 149 citations
International Management, International Business Strategy, International Business +13
Brand-driven identity development of places
Guenther Botschen, Kurt Promberger, Josef Bernhart · Journal of Place Management and Development · 2017 · 54 citations · Full text
Brand Strategy, Place Brand Development, Place Brands +21
Brand-driven retail format innovation: a conceptual framework
Guenther Botschen, Philipp K. Wegerer · International Journal of Retail & Distribution Management · 2017 · 36 citations
Digital Marketing, Consumer Research, Brand Strategy +17
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