Concepedia

Han Xi Chong

HX

4

Publications

170

Citations

4

H-Index

2019

Active since

Affiliations

Universiti Putra Malaysia(Current)

UCSI University

Han Xi Chong is an author at Universiti Putra Malaysia specializing in consumer research, marketing, and customer satisfaction.

Top concepts

MarketingConsumer ResearchManagementCustomer SatisfactionCommunicationMedia MarketingConsumer BehaviorBehavioral ScienceInteractive MarketingConsumer Decision Making

Publications per year

2019–2023

4

Publications

4

The future of e-commerce? Understanding livestreaming commerce continuance usage

Han Xi Chong, Ahmad Hariza Hashim, Syuhaily Osman et al. · International Journal of Retail & Distribution Management · 2022 · 72 citations

Customer Satisfaction, Consumer Research, Consumer Attitude +22

Antecedents and consequences of self-congruity: replication and extension

Eugene Cheng‐Xi Aw, Leisa Reinecke Flynn, Han Xi Chong · Journal of Consumer Marketing · 2019 · 43 citations

Quality Of Life, Customer Satisfaction, Behavioral Decision Making +21

Switching up the delivery game: Understanding switching intention to retail drone delivery services

Rohana Sham, Han Xi Chong, Eugene Cheng‐Xi Aw et al. · Journal of Retailing and Consumer Services · 2023 · 30 citations

Customer Satisfaction, Drone Delivery Services, User Experience +7

Understanding non-private label consumers’ switching intention in emerging market

Eugene Cheng‐Xi Aw, Han Xi Chong · Marketing Intelligence & Planning · 2019 · 25 citations

Consumer Uncertainty, Consumer Research, Brand Strategy +18

Rows per page

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