Concepedia

Margarita Cruz

MC

Statistics

Publications

3

Citations

106

H-Index

3

Active since

2017

Affiliations

HES-SO University of Applied Sciences and Arts Western Switzerland(Current)

Margarita Cruz is an author at HES-SO University of Applied Sciences and Arts Western Switzerland specializing in management, business, and marketing.

ORCID

Top concepts

Publications per year

2017–2023

3

Publications

3

Can business model innovation help SMEs in the food and beverage industry to respond to crises? Findings from a Swiss brewery during COVID-19

Enzo Bivona, Margarita Cruz · British Food Journal · 2021 · 65 citations · Full text

, , +20

Grown Local: Community Attachment and Market Entries in the Franconian Beer Industry

Margarita Cruz, Nikolaus Beck, Filippo Carlo Wezel · Organization Studies · 2017 · 29 citations · Full text

, , +16

The cruise industry workforce crunch – generational changes in work values of job seekers

Steffen Raub, Margarita Cruz, Jens Gorka et al. · Tourism Review · 2023 · 12 citations · Full text

, , +19

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