Maher Georges Elmashhara

Author

University of Minho ORCID

Also Known As

Elmashhara, Maher Georges, Maher Georges Elmashhara

Publications

407

Citations

H-Index

Concepts

All Affiliations

University of Minho Universidade Católica Portuguesa

About

Maher Georges Elmashhara is an author at University of Minho specializing in management, marketing, and consumer research.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	5	5	264
2	Arts	2	2	132
3	Business	1	1	33
4	Engineering	1	1	52
5	Social Sciences	1	1	47

Maher Georges Elmashhara

Publications

380

Citations

H-Index

Page 1

	Year	Citations
Using chatbots in e-retailing – how to mitigate perceived risk and enhance the flow experience Susana Costa e Silva, Roberta De Cicco, Božidar Vlačić, International Journal of Retail & Distribution Management Customer SatisfactionChatbotFlow ExperienceDigital MarketingConsumer Research	2022	84
Factors influencing user behaviour in micromobility sharing systems: A systematic literature review and research directions Maher Georges Elmashhara, Joaquim Silva, Elisabete Sá, Travel Behaviour and Society	2021	76
How gamifying AI shapes customer motivation, engagement, and purchase behavior Maher Georges Elmashhara, Roberta De Cicco, Susana Costa e Silva, Psychology and Marketing Customer ExperienceChatbotEngineeringBehavioral Decision MakingDigital Marketing	2023	52
The impact of entertainment and social interaction with salespeople on mall shopper satisfaction Maher Georges Elmashhara, Ana Maria Soares International Journal of Retail & Distribution Management Customer ExperienceCustomer SatisfactionDigital MarketingConsumer ResearchShopper Satisfaction	2019	48
Entertain me, I’ll stay longer! The influence of types of entertainment on mall shoppers' emotions and behavior Maher Georges Elmashhara, Ana Maria Soares Journal of Consumer Marketing Customer ExperienceCustomer SatisfactionEntertainment MarketingBehavioral Decision MakingShopping Malls	2019	47
Linking atmospherics to shopping outcomes: The role of the desire to stay Maher Georges Elmashhara, Ana Maria Soares Journal of Retailing and Consumer Services Customer SatisfactionEconomicsConsumer ChoiceManagementConsumer Research	2021	33
The influence of atmospherics general interior variables on shoppers’ emotions and behavior Maher Georges Elmashhara, Ana Maria Soares The International Review of Retail Distribution and Consumer Research	2020	30
Stylish virtual tour: exploring fashion’s influence on attitude and satisfaction in VR tourism Maher Georges Elmashhara, Marta Blázquez, Jorge Juli�ão International Journal of Contemporary Hospitality Management	2024	10

Page 1