Maher Georges Elmashhara

Using chatbots in e-retailing – how to mitigate perceived risk and enhance the flow experience

Susana Costa e Silva, Roberta De Cicco, Božidar Vlačić et al. · International Journal of Retail & Distribution Management · 2022 · 84 citations

Customer Satisfaction, Chatbot, Flow Experience +23

Factors influencing user behaviour in micromobility sharing systems: A systematic literature review and research directions

Maher Georges Elmashhara, Joaquim Silva, Elisabete Sá et al. · Travel Behaviour and Society · 2021 · 76 citations · Full text

How gamifying AI shapes customer motivation, engagement, and purchase behavior

Maher Georges Elmashhara, Roberta De Cicco, Susana Costa e Silva et al. · Psychology and Marketing · 2023 · 52 citations · Full text

Customer Experience, Chatbot, Engineering +24

The impact of entertainment and social interaction with salespeople on mall shopper satisfaction

Maher Georges Elmashhara, Ana Maria Soares · International Journal of Retail & Distribution Management · 2019 · 48 citations

Customer Experience, Customer Satisfaction, Digital Marketing +23

Entertain me, I’ll stay longer! The influence of types of entertainment on mall shoppers' emotions and behavior

Maher Georges Elmashhara, Ana Maria Soares · Journal of Consumer Marketing · 2019 · 47 citations

Customer Experience, Customer Satisfaction, Entertainment Marketing +23