Concepedia

Tanja Schneider

TS

13

Publications

424

Citations

13

H-Index

1994

Active since

Affiliations

University of Oxford(Current)

University of St.Gallen

The University of Sydney

University of Edinburgh

SOAS University of London

Tanja Schneider is an author at University of Oxford specializing in marketing, advertising, and consumer research.

Top concepts

MarketingAdvertisingConsumer ResearchArtsJournalismFood ChoiceSocial SciencesFood Delivery SystemsGenderHealth

Publications per year

1994–2022

13

Publications

13

Technologies of ironic revelation: enacting consumers in neuromarkets

Tanja Schneider, Steve Woolgar · Consumption Markets & Culture · 2012 · 88 citations

Witness and Silence in Neuromarketing: Managing the Gap between Science and Its Application

Jonna Brenninkmeijer, Tanja Schneider, Steve Woolgar · Science Technology & Human Values · 2019 · 48 citations · Full text

Behavioral Decision Making, Consumer Study, Consumer Research +22

From overt provider to invisible presence: discursive shifts in advertising portrayals of the father in<i>Good Housekeeping</i>, 1950–2010

David Marshall, Teresa Davis, Margaret K. Hogg et al. · Journal of Marketing Management · 2014 · 41 citations

Fostering a hunger for health: Food and the self in ‘The Australian Women’s Weekly’

Tanja Schneider, Teresa Davis · Health Sociology Review · 2010 · 39 citations

Nutrition Literacy, Advertorial Content, Public Health Nutrition +29

Mobile activism, material imaginings, and the ethics of the edible: Framing political engagement through the Buycott app

Karin Eli, Catherine Dolan, Tanja Schneider et al. · Geoforum · 2016 · 31 citations

Biopolitics, Culture, Media Activism +14

Rows per page

1–5 of 13