Yuliasti Ika Handayani

Publications

Citations

H-Index

2021

Active since

Affiliations

Universitas Katolik Widya Mandala Surabaya(Current)

Yuliasti Ika Handayani is an author at Universitas Katolik Widya Mandala Surabaya specializing in consumer decision making, consumer behavior, and brand equity.

Top concepts

BusinessMarketingManagementBrand EquityConsumer BehaviorConsumer ResearchCustomer SatisfactionConsumer Decision Making

Publications per year

2021–2021

Publications

PRODUCT QUALITY AND BRAND IMAGE TOWARDS CUSTOMERS' SATISFACTION THROUGH PURCHASE DECISION OF WARDAH COSMETIC PRODUCTS IN SURABAYA

Ernesto Jose Tjahjono, Lena Ellitan, Yuliasti Ika Handayani · Journal of Entrepreneur & Business · 2021 · 21 citations · Full text

Customer Satisfaction, Consumer Decision Making, Brand Equity +9

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