Concepedia

David Amani

DA

24

Publications

441

Citations

14

H-Index

2019

Active since

Affiliations

The University of Dodoma(Current)

Moshi Co-operative University

David Amani is an author at The University of Dodoma specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingBrand ManagementBrandingBrand EquityBrand AwarenessCustomer SatisfactionBrand StrategyHigher Education

Publications per year

2019–2024

24

Publications

24

Strategic green marketing orientation and environmental sustainability in sub-Saharan Africa: Does green absorptive capacity moderate? Evidence from Tanzania

Ismail Juma Ismail, David Amani, Ismail Abdi Changalima · Heliyon · 2023 · 47 citations · Full text

Extending the mediation role of entrepreneurial self-efficacy on enhancing students’ entrepreneurial intentions: A moderated mediation model

David Amani, Ismail Juma Ismail, Athuman Makona et al. · The International Journal of Management Education · 2023 · 39 citations

Self-efficacy Theory, Moderated Mediation Model, Educational Psychology +7

Circumventing customers’ switching behavior in telecommunication industry in Tanzania: Insight from Sternberg’s Triangular Theory of Love

David Amani · Cogent Social Sciences · 2022 · 34 citations · Full text

I Have to Choose This University: Understanding Perceived Usefulness of Word of Mouth (WOM) in Choosing Universities among Students of Higher Education

David Amani · Services Marketing Quarterly · 2021 · 28 citations

Customer Satisfaction, Digital Marketing, Consumer Research +23

It’s mine, that’s why I speak: Destination brand psychological ownership as a mediator of the link between social media brand engagement and local residents’ voice behavior

David Amani · Cogent Business & Management · 2022 · 25 citations · Full text

Rows per page

1–5 of 24