Concepedia

Athuman Makona

AM

2

Publications

60

Citations

2

H-Index

2023

Active since

Affiliations

The University of Dodoma(Current)

Athuman Makona is an author at The University of Dodoma specializing in business, management, and strategic management.

Top concepts

BusinessManagementMarketingInnovationSelf-efficacyEntrepreneurshipBusiness StrategyConsumer BehaviorCreative ThinkingMarketing Strategy

Publications per year

2023–2023

2

Publications

2

Extending the mediation role of entrepreneurial self-efficacy on enhancing students’ entrepreneurial intentions: A moderated mediation model

David Amani, Ismail Juma Ismail, Athuman Makona et al. · The International Journal of Management Education · 2023 · 39 citations

Self-efficacy Theory, Moderated Mediation Model, Educational Psychology +7

Does innovation ambidexterity influence restaurant economic performance in the post-COVID-19 era? The mediating effect of customer orientation

Athuman Makona, Ruth Elias, Victoria Makuya et al. · Cogent Business & Management · 2023 · 21 citations · Full text

Customer Satisfaction, Innovation Management, Innovation Ambidexterity +21

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