Concepedia

Victoria Makuya

VM

2

Publications

46

Citations

2

H-Index

2023

Active since

Affiliations

The University of Dodoma(Current)

Victoria Makuya is an author at The University of Dodoma specializing in strategic management, management, and innovation.

Top concepts

BusinessMarketingInnovationManagementBusiness StrategyConsumer BehaviorCreative ThinkingMarketing StrategyHospitality IndustryStrategic Management

Publications per year

2023–2024

2

Publications

2

Unveiling the role of entrepreneurship education on green entrepreneurial intentions among business students: gender as a moderator

Victoria Makuya, Ismail Abdi Changalima · Cogent Education · 2024 · 25 citations · Full text

Does innovation ambidexterity influence restaurant economic performance in the post-COVID-19 era? The mediating effect of customer orientation

Athuman Makona, Ruth Elias, Victoria Makuya et al. · Cogent Business & Management · 2023 · 21 citations · Full text

Customer Satisfaction, Innovation Management, Innovation Ambidexterity +21

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