Pilar Talón Ballestero

Gender differences in the hospitality industry: A Job quality index

Rosa Santero Sánchez, Mónica Segovia Pérez, Rosa Belén Castro Núñez et al. · Tourism Management · 2015 · 161 citations

Hospitality Human Resources, Gender Disparity, Gender Studies +9

Using big data from Customer Relationship Management information systems to determine the client profile in the hotel sector

Pilar Talón Ballestero, Lydia González Serrano, Cristina Soguero-Ruíz et al. · Tourism Management · 2018 · 141 citations · Full text

An empirical analysis of the effectiveness of hotel Revenue Management in five-star hotels in Barcelona, Spain

Abel Rodríguez-Algeciras, Pilar Talón Ballestero · Journal of Hospitality and Tourism Management · 2017 · 42 citations

Customer Satisfaction, Revenue Management, Hotel Revenue Management +10

The wheel of dynamic pricing: Towards open pricing and one to one pricing in hotel revenue management

Pilar Talón Ballestero, Marta Nieto‐García, Lydia González Serrano · International Journal of Hospitality Management · 2022 · 32 citations · Full text

Marketing Analytics, Digital Marketing, Hospitality Revenue Management +18

A Big Data Approach to Customer Relationship Management Strategy in Hospitality Using Multiple Correspondence Domain Description

Lydia González Serrano, Pilar Talón Ballestero, Sergio Muñoz-Romero et al. · Applied Sciences · 2020 · 27 citations · Full text

Customer Experience, Customer Satisfaction, Business Intelligence +24