Lydia González Serrano

Using big data from Customer Relationship Management information systems to determine the client profile in the hotel sector

Pilar Talón Ballestero, Lydia González Serrano, Cristina Soguero-Ruíz et al. · Tourism Management · 2018 · 144 citations · Full text

Business, Information Systems, Management Information Systems +17

The wheel of dynamic pricing: Towards open pricing and one to one pricing in hotel revenue management

Pilar Talón Ballestero, Marta Nieto‐García, Lydia González Serrano · International Journal of Hospitality Management · 2022 · 40 citations · Full text

Management, Hospitality Management, Marketing +17

A Big Data Approach to Customer Relationship Management Strategy in Hospitality Using Multiple Correspondence Domain Description

Lydia González Serrano, Pilar Talón Ballestero, Sergio Muñoz-Romero et al. · Applied Sciences · 2020 · 28 citations · Full text

Management, Data Science, Hospitality Management +13

A model for evaluating revenue management implementation (MERMI) in the hotel industry

Pilar Talón Ballestero, Lydia González Serrano, Cristina Figueroa Domecq · Journal of Revenue and Pricing Management · 2014 · 23 citations

Management, Hospitality Management, Tourism Management +14

Determinants of successful revenue management

Pilar Abad, Concepción de la Fuente Cabrero, Lydia González Serrano et al. · Tourism Review · 2019 · 18 citations · Full text

Management, Hospitality Management, Hospitality Marketing +9