Nguyen Phuc Nguyen

Brand equity in a tourism destination: a case study of domestic tourists in Hoi An city, Vietnam

Tran Trung Vinh, Nguyen Phuc Nguyen, Phuong Thi Kim Tran et al. · Tourism Review · 2019 · 104 citations

Customer Satisfaction, Culture, Destination Marketing +13

Does transformational leadership influence organisational culture and organisational performance: Empirical evidence from an emerging country

Nguyen Phuc Nguyen, Nguyễn Thị Thúy Hằng, Nguyen Hiep et al. · IIMB Management Review · 2023 · 63 citations · Full text

Evaluating the effect of multifactors on employee’s innovative behavior in SMEs: mediating effects of thriving at work and organizational commitment

Nguyen Phuc Nguyen, Helen McGuirk · International Journal of Contemporary Hospitality Management · 2022 · 27 citations

Workplace Social Support, Education, Employee Innovative Behavior +18

Corporate Social Responsibilities of Food Processing Companies in Vietnam from Consumer Perspective

Phuong Mai Nguyen, Nam D. Vo, Nguyen Phuc Nguyen et al. · Sustainability · 2019 · 21 citations · Full text

Socially Responsible Product, Producer Responsibility, Consumer Perspective +26

The effect of social media communication on brand equity through Facebook: evidence from CGV Cinemas, Vietnam

Tran Trung Vinh, Phuong Thi Kim Tran, Vo Thi Quynh Nga et al. · International Journal of Electronic Customer Relationship Management · 2019 · 18 citations

Customer Satisfaction, Digital Marketing, Consumer Research +16