Concepedia

Vo Thi Quynh Nga

VT

3

Publications

43

Citations

3

H-Index

2016

Active since

Affiliations

University of Da Nang(Current)

Vo Thi Quynh Nga is an author at University of Da Nang specializing in brand equity, customer satisfaction, and brand awareness.

Top concepts

MarketingManagementBrand EquityBrand AwarenessConsumer ResearchCustomer SatisfactionArtsTourismBrandingBusiness

Publications per year

2016–2019

3

Publications

3

The effect of social media communication on brand equity through Facebook: evidence from CGV Cinemas, Vietnam

Tran Trung Vinh, Phuong Thi Kim Tran, Vo Thi Quynh Nga et al. · International Journal of Electronic Customer Relationship Management · 2019 · 18 citations

Customer Satisfaction, Digital Marketing, Consumer Research +16

The Causal Relationships between Components of Customer-Based Brand Equity for a Destination: Evidence from South Korean Tourists in Danang City, Vietnam

Tran Trung Vinh, Vo Thi Quynh Nga, Nguyen Phuc Nguyen · Asian Economic and Financial Review · 2017 · 15 citations · Full text

Customer Satisfaction, Danang City, Destination Brand Image +12

Stakeholder model application in tourism development in Cat Tien, Lam Dong

Bui Duc Sinh, Vo Thi Quynh Nga, Vo Tran Hai Linh et al. · Journal of Advanced Research in Social Sciences and Humanities · 2016 · 10 citations · Full text

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