Nichaya Suntornpithug

Author

Indiana University – Purdue University Fort Wayne

Also Known As

NICHAYA SUNTORNPITHUG, Nichaya Suntornpithug, Suntornpithug, Nichaya

Publications

186

Citations

H-Index

Concepts

All Affiliations

Indiana University – Purdue University Fort Wayne

About

Nichaya Suntornpithug is an author at Indiana University – Purdue University Fort Wayne specializing in management, marketing, and business.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	5	5	132
2	Business	3	3	66
3	Arts	2	2	24
4	Social Sciences	2	2	64
5	Education	1	1	31

Nichaya Suntornpithug

Publications

164

Citations

H-Index

Page 1

	Year	Citations
MACHINE AND PERSON INTERACTIVITY: THE DRIVING FORCES BEHIND INFLUENCES ON CONSUMERS' WILLINGNESS TO PURCHASE ONLINE Nichaya Suntornpithug, Joseph N Khamalah Opus: Research & Creativity (Indiana University – Purdue University Fort Wayne) Customer SatisfactionBehavioral Decision MakingConsumer ResearchSocial InfluenceCommunication	2010	53
THE MULTI-DIMENSIONAL NATURE OF UNIVERSITY INCUBATORS: CAPABILITY/RESOURCE EMPHASIS PHASES Zelimir W Todorovic, Nichaya Suntornpithug Journal of Enterprising Culture Entrepreneurial PhenomenonInstitutional EntrepreneurshipUniversity EntrepreneurshipStartup EcosystemInstitutional Productivity	2008	31
Don't Give Them the Fish, Show Them How to Fish: Framework of Market-Driven Entrepreneurship in Thailand Nichaya Suntornpithug, Pasu Suntornpithug Journal of Small Business & Entrepreneurship Entrepreneurial InnovationEconomicsEntrepreneurial PhenomenonRural EconomyThai Entrepreneurs	2008	25
Mobile Advertising: Does it Work for Everyone? Jun Ma, Nichaya Suntornpithug, Gokhan Karaatli Opus: Research & Creativity (Indiana University – Purdue University Fort Wayne)	2009	21
Interactivity as the Driving Force behind E-Commerce Nichaya Suntornpithug, Lei-da Chen Opus: Research & Creativity (Indiana University – Purdue University Fort Wayne) Digital MarketingDriving ForceConsumer ResearchCommunicationOnline Customer Behavior	2000	13
Revisiting the concept of person interactivity through social psychology and social telepresence theory Nichaya Suntornpithug, Zelimir W Todorovic, Daniel L. Sherrell International Journal of Electronic Business Customer SatisfactionOnline CommunicationSocial PsychologyConsumer ResearchSocial Influence	2010	11
Investigating relationships between organisational commitment, employee empowerment, customer intelligence and Customer Relationship Performance among small service firms Nichaya Suntornpithug, Gokhan Karaatli, Joseph N Khamalah International Journal of Services Technology and Management Customer SatisfactionOrganizational CharacteristicHuman Resource ManagementOrganizational BehaviorManagement	2010	10

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