Concepedia

Nichaya Suntornpithug

NS

7

Publications

164

Citations

7

H-Index

2000

Active since

Affiliations

Indiana University – Purdue University Fort Wayne(Current)

Nichaya Suntornpithug is an author at Indiana University – Purdue University Fort Wayne specializing in management, marketing, and business.

Top concepts

MarketingManagementBusinessCommunicationUser ExperienceConsumer ResearchCustomer SatisfactionInteractive MarketingArtsTrust

Publications per year

2000–2010

7

Publications

7

MACHINE AND PERSON INTERACTIVITY: THE DRIVING FORCES BEHIND INFLUENCES ON CONSUMERS' WILLINGNESS TO PURCHASE ONLINE

Nichaya Suntornpithug, Joseph N Khamalah · Opus: Research & Creativity (Indiana University – Purdue University Fort Wayne) · 2010 · 53 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Research +20

THE MULTI-DIMENSIONAL NATURE OF UNIVERSITY INCUBATORS: CAPABILITY/RESOURCE EMPHASIS PHASES

Zelimir W Todorovic, Nichaya Suntornpithug · Journal of Enterprising Culture · 2008 · 31 citations

Entrepreneurial Phenomenon, Institutional Entrepreneurship, University Entrepreneurship +14

Don't Give Them the Fish, Show Them How to Fish: Framework of Market-Driven Entrepreneurship in Thailand

Nichaya Suntornpithug, Pasu Suntornpithug · Journal of Small Business & Entrepreneurship · 2008 · 25 citations

Entrepreneurial Innovation, Economics, Entrepreneurial Phenomenon +15

Mobile Advertising: Does it Work for Everyone?

Jun Ma, Nichaya Suntornpithug, Gokhan Karaatli · Opus: Research & Creativity (Indiana University – Purdue University Fort Wayne) · 2009 · 21 citations

Interactivity as the Driving Force behind E-Commerce

Nichaya Suntornpithug, Lei-da Chen · Opus: Research & Creativity (Indiana University – Purdue University Fort Wayne) · 2000 · 13 citations

Digital Marketing, Driving Force, Consumer Research +19

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