Concepedia
Statistics
Publications
1
Citations
13
H-Index
Active since
2000
Lei-da Chen is an author specializing in customer engagement, marketing management, and consumer involvement.
Publications per year
2000–2000
Interactivity as the Driving Force behind E-Commerce
Nichaya Suntornpithug, Lei-da Chen · Opus: Research & Creativity (Indiana University – Purdue University Fort Wayne) · 2000 · 13 citations
Business, Marketing, Marketing Management +15
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