Ai-Hua Tseng

Effects of individuals' locus of control and computer self-efficacy on their e-learning acceptance in high-tech companies

Jung-Wen Hsia, Chia‐Chi Chang, Ai-Hua Tseng · Behaviour and Information Technology · 2012 · 165 citations

The post-purchase communication strategies for supporting online impulse buying

Chia‐Chi Chang, Ai-Hua Tseng · Computers in Human Behavior · 2014 · 54 citations

Online Customer Behavior, Digital Marketing, Interactive Marketing +8

Why do online tourists need sellers' ratings? Exploration of the factors affecting regretful tourist e-satisfaction

Ai-Hua Tseng · Tourism Management · 2016 · 53 citations

Customer Satisfaction, Online Customer Behavior, Customer Review +11

An Enhanced Technology Acceptance Model for E-Learning Systems in High-Tech Companies in Taiwan: Analyzed by Structural Equation Modeling

Jung-Wen Hsia, Ai-Hua Tseng · 2008 · 27 citations

Education, Technology Adoption, Information Technology Management +18

The Impact of Internal Locus of Control on Perceived Usefulness and Perceived Ease of Use in E-Learning: An Extension of the Technology Acceptance Model

Ai-Hua Tseng, Jung-Wen Hsia · 2008 · 13 citations

E-learning, Educational Psychology, Education +18