Concepedia

Maria Karampela

MK

Statistics

Publications

6

Citations

240

H-Index

6

Active since

2018

Affiliations

University of Strathclyde(Current)

University of Edinburgh

Maria Karampela is an author at University of Strathclyde specializing in business, marketing, and brand management.

Publications per year

2018–2022

6

Publications

6

Consumers’ brand personality perceptions in a digital world: A systematic literature review and research agenda

Mijka Ghorbani, Maria Karampela, Andrea Tonner · International Journal of Consumer Studies · 2022 · 103 citations · Full text

Business, Marketing, Marketing Management +14

“Just be there”

Maria Karampela, Ewelina Lacka, Graeme McLean · European Journal of Marketing · 2020 · 70 citations · Full text

Business, Marketing, Marketing Management +17

Crafting growth together

Sarah Drakopoulou Dodd, Juliette Wilson, Maria Karampela et al. · Entrepreneurship and Regional Development · 2021 · 28 citations

Planning, Development Studies, Entrepreneurship +11

When opposites attract? Exploring the existence of complementarity in self‐brand congruence processes

Maria Karampela, Angela Tregear, Jonathan Ansell et al. · Psychology and Marketing · 2018 · 15 citations · Full text

Business, Marketing, Psychology +10

Investigating the interplay of device type, product familiarity, and shopping motivations on the accuracy of product size estimations in e‐commerce settings

Sorim Chung, Maria Karampela · Psychology and Marketing · 2021 · 14 citations · Full text

Business, Management Information Systems, Marketing +16

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