Concepedia

Mijka Ghorbani

MG

Statistics

Publications

2

Citations

123

H-Index

2

Active since

2022

Affiliations

University of Strathclyde(Current)

Mijka Ghorbani is an author at University of Strathclyde specializing in marketing, marketing management, and brand touchpoints.

Publications per year

2022–2024

2

Publications

2

Consumers’ brand personality perceptions in a digital world: A systematic literature review and research agenda

Mijka Ghorbani, Maria Karampela, Andrea Tonner · International Journal of Consumer Studies · 2022 · 103 citations · Full text

Business, Marketing, Marketing Management +14

Exploring the role of packaging in the formation of brand images: a mixed methods investigation of consumer perspectives

Mijka Ghorbani, Arne Westermann · Journal of Product & Brand Management · 2024 · 20 citations · Full text

Business, Marketing, Marketing Management +17

1–2 of 2