Concepedia
Statistics
Publications
10
Citations
954
H-Index
Active since
1992
Affiliations
Charles Sturt University(Current)
Western Illinois University
Adee Athiyaman is an author at Charles Sturt University specializing in business, management, and marketing.
Top concepts
BusinessManagementMarketingTourismConsumer ResearchStrategyEducationHigher EducationMarketing StrategyStrategic Management
Publications per year
1992–2019
Linking student satisfaction and service quality perceptions: the case of university education
Adee Athiyaman · European Journal of Marketing · 1997 · 619 citations
Total Quality Management, Customer Satisfaction, University Education +16
Internet users’ intention to purchase air travel online: an empirical investigation
Adee Athiyaman · Marketing Intelligence & Planning · 2002 · 82 citations
Consumer Uncertainty, Digital Marketing, Buyer Behaviour +24
The interface of tourism and strategy research: an analysis
Adee Athiyaman · Tourism Management · 1995 · 60 citations
Destination Marketing, Strategy Research, Tourism Competitiveness +8
Time Series Forecasting Techniques: Short‐term Planning inTourism
Adee Athiyaman, R. W. Robertson · International Journal of Contemporary Hospitality Management · 1992 · 53 citations
Strategic planning in large tourism firms: an empirical analysis
Adee Athiyaman, R. W. Robertson · Tourism Management · 1995 · 51 citations
Management, Business, Strategic Planning +6
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