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Charles Zhechao Liu

CZ

Statistics

Publications

2

Citations

307

H-Index

2

Active since

2012

Affiliations

The University of Texas at San Antonio(Current)

Charles Zhechao Liu is an author at The University of Texas at San Antonio specializing in business strategy, consumer research, and mobile marketing.

Top concepts

Publications per year

2012–2014

2

Publications

2

Effects of Freemium Strategy in the Mobile App Market: An Empirical Study of Google Play

Charles Zhechao Liu, Yoris A. Au, Hoon Choi · Journal of Management Information Systems · 2014 · 269 citations

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An Empirical Study of the Freemium Strategy for Mobile Apps: Evidence from the Google Play Market

Charles Zhechao Liu, Yoris A. Au, Hoon Choi · Indian Pediatrics · 2012 · 38 citations

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