Concepedia

Mazilah Abdullah

MA

Statistics

Publications

2

Citations

154

H-Index

2

Active since

2022

Affiliations

University of Technology Malaysia(Current)

Mazilah Abdullah is an author at University of Technology Malaysia specializing in interactive marketing, consumer decision making, and advertising effectiveness.

Top concepts

Publications per year

2022–2023

2

Publications

2

Neuromarketing Tools Used in the Marketing Mix: A Systematic Literature and Future Research Agenda

Ahmed H. Alsharif, Nor Zafir Md Salleh, Mazilah Abdullah et al. · SAGE Open · 2023 · 114 citations · Full text

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Research trends, developments, and future perspectives in brand attitude: A bibliometric analysis utilizing the Scopus database (1944–2021)

Alharthi Rami Hashem E, Nor Zafir Md Salleh, Mazilah Abdullah et al. · Heliyon · 2022 · 40 citations · Full text

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