Concepedia

Farrah Merlinda Muharam

FM

7

Publications

149

Citations

7

H-Index

2011

Active since

Affiliations

University of Technology Malaysia(Current)

Northern University of Malaysia

Farrah Merlinda Muharam is an author at University of Technology Malaysia specializing in management, business, and customer satisfaction.

Top concepts

BusinessManagementMarketingGreen MarketingConsumer ResearchStrategic ManagementCustomer SatisfactionArtsTrustFinance

Publications per year

2011–2023

7

Publications

7

Measuring Electronic Word of Mouth Review Adoption on Green Purchase Intention Using Source Credibility Theory

Roslin Abdul Rahim, Zuraidah Sulaiman, Thoo Ai Chin et al. · Advanced Science Letters · 2016 · 35 citations

Trust Metric, Customer Satisfaction, Online Customer Behavior +13

The Nexus between Innovation and Business Competitive Advantage: A Conceptual Study

Temitope Teniola Onileowo, Farrah Merlinda Muharam, M. K. Ramily et al. · Universal Journal of Accounting and Finance · 2021 · 30 citations · Full text

Factors That Influence the Entrepreneurial Intention of Nigerian Postgraduates: Preliminary Analysis and Data Screening

Mahmoud Ahmad Mahmoud, Farrah Merlinda Muharam, Abdulsalam Mas’ud · Asian Social Science · 2015 · 26 citations · Full text

Quality Of Life, Engineering, Entrepreneurial Motivation +19

Factors Affecting the Entrepreneurial Intention of PhD Candidates: A study of Nigerian International Students of UUM

Mahmoud Ahmad Mahmoud, Farrah Merlinda Muharam · Journals & Books Hosting (International Knowledge Sharing Platform) · 2014 · 19 citations · Full text

Effect of green brand positioning, knowledge, and attitude of customers on green purchase intention

Thoo Ai Chin, Nor Haslinda Mohd. Lawi, Zuraidah Sulaiman et al. · 2019 · 16 citations

Customer Satisfaction, Green Marketing, Consumer Uncertainty +20

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