Concepedia

Roslin Abdul Rahim

RA

3

Publications

83

Citations

3

H-Index

2015

Active since

Affiliations

University of Technology Malaysia(Current)

Roslin Abdul Rahim is an author at University of Technology Malaysia specializing in interactive marketing, marketing, and business.

Top concepts

BusinessMarketingManagementGreen MarketingConsumer ResearchInteractive MarketingArtsTrustCommunicationConsumer Behavior

Publications per year

2015–2017

3

Publications

3

Measuring Electronic Word of Mouth Review Adoption on Green Purchase Intention Using Source Credibility Theory

Roslin Abdul Rahim, Zuraidah Sulaiman, Thoo Ai Chin et al. · Advanced Science Letters · 2016 · 35 citations

Trust Metric, Customer Satisfaction, Online Customer Behavior +13

E-WOM Review Adoption: Consumers’ Demographic Profile Influence on Green Purchase Intention

Roslin Abdul Rahim, Zuraidah Sulaiman, Thoo Ai Chin et al. · IOP Conference Series Materials Science and Engineering · 2017 · 31 citations · Full text

Green Marketing, Digital Marketing, Consumer Study +20

E-WOM Review Adoption and Green Purchase Intention: The Application of Source Credibility Theory (SCT)

Roslin Abdul Rahim, Zuraidah Sulaiman, Thoo Ai Chin et al. · Advanced Science Letters · 2015 · 17 citations

Customer Satisfaction, Green Marketing, Source Credibility Theory +20

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