Concepedia

Naili Farida

NF

25

Publications

612

Citations

15

H-Index

2013

Active since

Affiliations

Diponegoro University(Current)

Muhammadiyah University of Yogyakarta

Universitas Patria Artha

University of Mataram

Soegijapranata Catholic University

Naili Farida is an author at Diponegoro University specializing in business, management, and marketing.

Top concepts

BusinessMarketingManagementMarketing StrategyCustomer SatisfactionConsumer ResearchInteractive MarketingBusiness StrategyPurchase IntentionRelationship Marketing

Publications per year

2013–2021

25

Publications

25

Engaging Customers through Social Media to Improve Industrial Product Development: The Role of Customer Co-Creation Value

Ida Hidayanti, Lalu Edy Herman, Naili Farida · Journal of Relationship Marketing · 2018 · 70 citations

Customer Satisfaction, Digital Marketing, Consumer Research +17

Electronic Customer Relationship Management and Company Performance: Exploring the Product Innovativeness Development

Lalu Edy Herman, Sulhaini Sulhaini, Naili Farida · Journal of Relationship Marketing · 2020 · 65 citations

Customer Satisfaction, Digital Marketing, Innovation Management +18

Pengaruh Nilai Pelanggan dan Kualitas Layanan Terhadap Loyalitas Pelanggan, Melalui Kepuasan Pelanggan Pada Pelanggan Bus Efisiensi (Studi PO Efisiensi Jurusan Yogyakarta-Cilacap)

Mardikawati Woro, Naili Farida · SHILAP Revista de lepidopterología · 2013 · 46 citations · Full text

Model of Relationship Marketing and E-Commerce in Improving Marketing Performance of Batik SMEs

Naili Farida, Agus Naryoso, Ahyar Yuniawan · Jurnal Dinamika Manajemen · 2017 · 43 citations · Full text

Customer Satisfaction, Relationship Marketing, Improving Marketing Performance +11

A study on brand commitment and brand trust towards brand loyalty of branded laptop in Indonesia

Ida Hidayanti, Nuryakin Nuryakin, Naili Farida · Journal of Business & Retail Management Research · 2018 · 38 citations · Full text

Rows per page

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