Concepedia

Katri Kerem

KK

8

Publications

696

Citations

8

H-Index

2003

Active since

Affiliations

Estonian Business School(Current)

Louisiana State University

Coventry University

KTH Royal Institute of Technology

Katri Kerem is an author at Estonian Business School specializing in management, marketing, and business.

Top concepts

BusinessMarketingManagementFintechBrandingEducationE-businessAdvertisingBrand EquityBrand Management

Publications per year

2003–2018

8

Publications

8

Customer acceptance of internet banking in Estonia

Kent Eriksson, Katri Kerem, Daniel Nilsson · International Journal of Bank Marketing · 2005 · 406 citations · Full text

Customer Satisfaction, Innovation Adoption, Digital Marketing +18

The adoption of commercial innovations in the former Central and Eastern European markets

Kent Eriksson, Katri Kerem, Daniel Nilsson · International Journal of Bank Marketing · 2008 · 124 citations · Full text

Innovation Adoption, Digital Marketing, Technology Adoption +23

Student-customer orientation at a higher education institution: the perspective of undergraduate business students

Riina Koris, Anders Örtenblad, Katri Kerem et al. · Journal of Marketing for HIGHER EDUCATION · 2014 · 54 citations

Higher Education Institution, Customer Satisfaction, Customer Experience +12

A conceptual framework to understand the creation of athlete brand and its implications

Ali Hasaan, Katri Kerem, Rui Biscaia et al. · International Journal of Sport Management and Marketing · 2018 · 34 citations

Advertising, Brand Equity, Team Loyalty +14

Athlete brand construction: A perspective based on fans' perceptions

Ali Hasaan, Katri Kerem, Rui Biscaia et al. · Motriz Revista de Educação Física · 2016 · 24 citations · Full text

Consumer Research, Education, Popular Culture +16

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