Concepedia

Paul Feldwick

PF

Statistics

Publications

5

Citations

599

H-Index

5

Active since

1995

Affiliations

Delaware Division of Libraries(Current)

Paul Feldwick is an author at Delaware Division of Libraries specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchAdvertisingBrand StrategyBrandingBusinessBrand EquityCommunicationBrand Awareness

Publications per year

1995–2008

5

Publications

5

What is Brand Equity Anyway, and how do you Measure it?

Paul Feldwick · Market Research Society Journal · 1996 · 301 citations

Brand Equity, Management, Brand Strategy +11

Do we really need ‘Brand Equity’?

Paul Feldwick · Journal of Brand Management · 1996 · 184 citations

Brand Equity, Management, Business +5

Fifty Years Using the Wrong Model of Advertising

Robert G. Heath, Paul Feldwick · International Journal of Market Research · 2008 · 88 citations

Advertising, Wrong Model, Interactive Marketing +15

Food Advertising and the Nation's Diet: What are the Real Issues?

Paul Feldwick · Business Strategy Review · 1995 · 16 citations

Nutrition, Public Health Nutrition, Consumer Research +19

Does advertising affect market size? Some evidence from the United Kingdom

Tim Ambler, Simon Broadbent, Paul Feldwick · International Journal of Advertising · 1998 · 10 citations

Rare Beasts, Targeted Advertising, Consumer Research +20

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