Boris Christian Herbas Torrico

Affect versus Cognition in the Chain from Perceived Quality to Customer Loyalty: The Roles of Product Beliefs and Experience

Björn Frank, Boris Christian Herbas Torrico, Takao Enkawa et al. · Journal of Retailing · 2014 · 108 citations

Customer Experience, Customer Satisfaction, Product Beliefs +12

Antecedents and consequences of innate willingness to pay for innovations: Understanding motivations and consumer preferences of prospective early adopters

Björn Frank, Takao Enkawa, Shane J. Schvaneveldt et al. · Technological Forecasting and Social Change · 2015 · 55 citations · Full text

Customer Satisfaction, Innate Willingness, Innovation Adoption +23

How do Asia's two most important consumer markets differ? Japanese–Chinese differences in customer satisfaction and its formation

Björn Frank, Gulimire Abulaiti, Boris Christian Herbas Torrico et al. · Journal of Business Research · 2013 · 27 citations

Customer Satisfaction, Consumer Decision Making, Japanese–chinese Differences +9

Consumer desire for personalisation of products and services: cultural antecedents and consequences for customer evaluations

Boris Christian Herbas Torrico, Björn Frank · Total Quality Management & Business Excellence · 2017 · 27 citations

Internal Personalisation, Customer Satisfaction, Customer Experience +18

Corporate social responsibility in Bolivia: meanings and consequences

Boris Christian Herbas Torrico, Björn Frank, Carlos Arandia Tavera · International Journal of Corporate Social Responsibility · 2018 · 26 citations · Full text