Concepedia

Maureen Benson‐Rea

MB

16

Publications

773

Citations

15

H-Index

2003

Active since

Affiliations

University of Auckland(Current)

The University of Adelaide

Auckland University of Technology

Maureen Benson‐Rea is an author at University of Auckland specializing in business, management, and international business.

Top concepts

BusinessManagementMarketingInternational BusinessStrategic ManagementGlobalizationGlobal StrategyBusiness StrategyInternational ManagementCulture

Publications per year

2003–2022

16

Publications

16

International marketing strategies in industrial clusters: Insights from the Southern Hemisphere

Christian Felzensztein, Christina Stringer, Maureen Benson‐Rea et al. · Journal of Business Research · 2013 · 94 citations · Full text

Marketing, Economics, International Business Strategy +13

The plurality of co-existing business models: Investigating the complexity of value drivers

Maureen Benson‐Rea, Roderick J. Brodie, Herbert Sima · Industrial Marketing Management · 2013 · 90 citations

E-business Model, Value Theory, Business +10

Branding as a dynamic capability

Roderick J. Brodie, Maureen Benson‐Rea, Christopher J. Medlin · Marketing Theory · 2016 · 76 citations

Brand Strategy, New Theoretical Framework, Personal Branding +16

Country of origin branding: an integrative perspective

Roderick J. Brodie, Maureen Benson‐Rea · Journal of Product & Brand Management · 2016 · 61 citations

Brand Strategy, Brand Loyalty, Collective Brand Meaning +21

Environmental upgrading of apparel firms in global value chains: Evidence from Sri Lanka

Amira Khattak, Christina Stringer, Maureen Benson‐Rea et al. · Competition & Change · 2015 · 60 citations

Sustainable Development, Environmental Economics, Sustainable Value Creation +25

Rows per page

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