8
Publications
376
Citations
8
H-Index
2015
Active since
Hafiz Muhammad Wasif Rasheed is an author at Islamia University of Bahawalpur specializing in marketing, management, and business.
Top concepts
BusinessMarketingManagementConsumer ResearchCustomer SatisfactionConsumer BehaviorTechnologyEngineeringBrand EquityBrand Loyalty
Publications per year
2015–2024
8
8
Hafiz Muhammad Wasif Rasheed, Yuanqiong He, Hafiz Muhammad Usman Khizar et al. · Technological Forecasting and Social Change · 2023 · 88 citations
Artificial Intelligence, Engineering, Socially Assistive Robot +16
Role of brand experience in predicting consumer loyalty
Asif Ali Safeer, Yuanqiong He, Muhammad Abrar et al. · Marketing Intelligence & Planning · 2021 · 55 citations
Hafiz Muhammad Wasif Rasheed, Yuanqiong He, Hafiz Muhammad Usman Khizar et al. · Journal of Hospitality and Tourism Technology · 2024 · 48 citations
Artificial Intelligence, Customer Satisfaction, Customer Experience +21
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