Concepedia

Marco Galvagno

MG

8

Publications

1.1K

Citations

8

H-Index

2011

Active since

Affiliations

University of Catania(Current)

Marco Galvagno is an author at University of Catania specializing in business, marketing, and management.

Top concepts

BusinessMarketingManagementCultureConsumer ResearchTourismEducationAdvertisingGeneral BusinessCultural Diversity

Publications per year

2011–2022

8

Publications

8

Theory of value co-creation: a systematic literature review

Marco Galvagno, Daniele Dalli · Managing Service Quality · 2014 · 852 citations

Business Operations, Service Innovation, Innovation +14

Mapping Creative Tourism Research: Reviewing the Field and Outlining Future Directions

Marco Galvagno, Sonia Caterina Giaccone · Journal of Hospitality & Tourism Research · 2019 · 70 citations

Outlining Future Directions, Culture, Cartography +13

The intellectual structure of the anti‐consumption and consumer resistance field

Marco Galvagno · European Journal of Marketing · 2011 · 53 citations

Consumer Uncertainty, Consumer Study, Consumer Research +18

Bibliometric literature review: An opportunity for marketing scholars

Marco Galvagno · MERCATI & COMPETITIVITÀ · 2017 · 27 citations

Consumer Research, Business, Marketing Theory +2

Family business branding from a signaling theory perspective: an integrative framework

Marco Galvagno, Vincenzo Pisano, Sonia M. Strano · Journal of Product & Brand Management · 2022 · 21 citations

Customer Satisfaction, Consumer Research, Brand Strategy +18

Rows per page

1–5 of 8